It's understood the slogan, which is still being decided, will promote a message about helping out in tough times, which businesses could display to give them "kudos", as a government source put it, by cutting their prices for consumers using money they would otherwise use on marketing.


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Businesses urged to slash prices by cost of living tsar

It’s understood the slogan, which is still being decided, will promote a message about helping out in tough times, which businesses could display to give them “kudos”, as a government source put it, by cutting their prices for consumers using money they would otherwise use on marketing.

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