K-fashion taking root in Singapore

Korean fashion, or K-fashion, is taking root in Singapore, with industry watchers predicting the trend as more than a flash in the pan.

Riding on its popularity, retailers – from big-name department stores to online shops – have started to offer more South Korean brands, with local businesses springing up to meet the demand.


Department store Takashimaya started carrying Korean brands Stonehenge and Salut De Miel earlier this year. The two jewellery and accessory brands are performing 30 per cent above expectations and better than non-Korean brands of similar brand positioning, says Takashimaya’s spokesman.

The average price for a Stonehenge accessory, such as bangles and rings, is less than $100. For Salut De Miel, prices range from $39 to $269.

The Orchard Road department store, which carries Korean womenswear label Style To Be, is having a Korean Fair early next year to showcase selected Korean fashion and accessory brands such as contemporary menswear label 87mm and womenswear label J Koo.

Source : Internet


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